Wednesday, 7 January 2015

Review: Benefit It's Potent! Eye Cream

Hey everyone! Recently I have been trying to use up all my skincare samples and excess products before buying new ones! Today I bring a review of Benefit's It's Potent! Eye Cream. This was a deluxe sample I received as a gift from a friend and my second venture into mid to high end skincare.
Brand: Benefit
Name: It's Potent! Eye Cream
Price: £25.50

The tagline of the eye cream (on the packaging is) 'Brightening eye cream to fade dark circles'. It promises to fade dark circles and smooth lines and wrinkles for brighter, younger looking eyes. It contains a peptide complex known to help restore elasticity and firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect skin from free radical damage. The loquat is a small yellow-orange fruit known as Japanese plum (biwa), Chinese plum (lo guat in Cantonese and pipa in Mandarin) or in Italy, Nespoli. It contains vitamins, citric acid and antioxidants.

I'm sorry for the poor quality photo. The eye cream comes in a thick-ish cardboard box with details of the product on. It doesn't feel cheap, thin cardboard, it has a slight weight and quality about it. The eye cream itself is houses inside a glass jar with a plastic lid. The glass jar has a bubble pattern all the way around it and the lid says 'Benefit It's Potent! Eye Cream'.

All the Benefit skincare items have similar packaging and even though it's not particularly cute, I quite like it. The glass jars kind of remind me of potions and the such, especially since the toner comes in a long, glass bottle. The packaging feels high quality and is what I'd expect from a mid-end brand.
The cream is kind of light yellowish in colour and is a thickish, emollient cream that spreads easily. It absorbs relatively easily with no tingling, cooling or any sort of effect. It doesn't feel greasy or leave a film when absorbed. I apply this eye cream after my light moisturiser/lotion/essence and before a heavier moisturiser, such as an emulsion or face cream. 
The eye cream partially spread.

You get 3g of product in the deluxe sample, and it lasted me a couple of weeks. I didn't actually notice any difference in my dark circles. I can't say I have too many undereye wrinkles but it didn't do anything to the small ones I do have (I think they're just the natural ones everyone has - or at least I hope!).
The scent of this eye cream is...very odd. I actually wondered if there might be any inclination in the product description as to why it smells strange but there isn't, To me, it has a weird, almost alcoholic smell, like wine or beer. I don't know if it has anything to do with fermentation. I thought the smell might be due to the ingredients but I don't know what loquat smells like, and I can't imagine it smells anything like I've just described. Thinking back to the smell, I actually wonder if my product was 'off', or had expired. There were no adverse effects of using the cream but I can't help but wonder if that really was supposed to be the desired smell of the product. I also wonder if the reason I didn't see any difference in my undereye area is because the product has gone bad?
Even though I only tried this eye cream for a couple of weeks, I didn't see any significant difference in brightening or smoothing lines and wrinkles. It only took me a couple of weeks to notice the difference my Balance Eye Cream promised. I've often heard Benefit described as having drugstore quality products with a high end price tag, and have always tried to ignore it so I can make my own opinions, but I can't help but agree with the notion with this product. A cheaper eye cream has more benefits than this. However, I also saw a friend on my Facebook had bought the full size of this product, claiming to have seen a huge difference in her undereye circles so by all means, try the product yourself if you like. I would give this product 2 stars out of 5 as I guess it gives a bit of hydration to the eye area.


  1. I actually had the full thng and for the price, I was really underimpressed. It did an OK job comparable to way cheaper brands.

    1. Yeah, I heard that! I also heard it about a few Benefit's a shame, especially for the price :(