Wednesday, 29 October 2014

Cosmetic Conglomerate Companies: Which Cosmetics Company Owns Which Brands?

Hey everyone! Today I've got a rather informative post for you all - I'm part of a beauty chat group on Facebook and we were discussing which umbrella/parent cosmetics companies own which brand. For example, the starting topic was that a girl didn't know that Estee Lauder owns quite a few brands like Bobbi Brown, MAC, Origins, etc. We then went on to discuss what companies own which brands and I decided it'd make quite a good blog post, if only to be surprised at who owns what, and perhaps to showcase UK cosmetics brands that others overseas may not know. It's similar to my Korean brands post but isn't as inclusive. There's many more Western/UK brands out there not owned by umbrella companies.



From Estee Lauder's website: 'For over 60 years, The Estee Lauder Companies has built an unrivaled portfolio of brands. Our products are sold in over 150 countries and range from entry-level prestige to ultra premium luxury.' Entry-level prestige usually means around the £10-£20 mark, whilst ultra premium luxury means anything from £80+ for a product.

Aerin - Founded by Aerin Lauder, granddaughter of Estee Lauder, Aerin is a premium beauty, fragrance and lifestyle brand.
Aramis - Premium men's fragrance brand.
Aveda - Premium haircare brand, sold and used in many salons and spas.
Bobbi Brown - Premium cosmetics brand founded by make-up artist Bobbi Brown, acquired by Estee Lauder in 1995.
Bumble and Bumble - Premium haircare brand.
Clinique - Premium cosmetics brand with a cosmeceutical brand image. Founded in 1968, it's the first dermatologist developed brand offering custom-fit skincare and makeup.
Coach - Premium clothing and fragrance line.
Darphin - Premium Parisian-based cosmetics brand, used in many salons and spas.
Donna Karen - Premium clothing and fragrance line (DKNY), acquired in 1997.
Ermenegildo Zegna - Premium mens clothing and fragrance brand.
Estee Lauder - Premium cosmetics brand.
Flirt! - Low-to-medium end cosmetics brand with a bright, young image, available at Kohl's Department store.
Goodskin Labs - Premium skincare brand with a cosmeceutical image.
Jo Malone - Premium fragrance and lifestyle brand
Kiton - Premium fragrance brand.
La Mer - Ultra premium luxury (£100+) cosmetics brand, their most famous product is 'Creme de la Mer' which starts at £105 for a 30ml pot and is £1340 for 500ml!
Lab Series Skincare forMen - Premium mens skincare brand.
MAC - Premium cosmetics brands with a professional make-up artist brand image.
Mami - Premium fragrance brand acquired in 2011.
Michael Kors - Premium fashion and cosmetics brand acquired in 2003 - in 2013 Michael Kors started producing cosmetics.
Ojon - Premium haircare brand with a naturalistic brand image.
Origins - Premium cosmetics brand with a naturalistic brand image - their tagline is 'Powered by nature. Proven by science.'
Osiao - Luxury cosmetics brand heavily focused on traditional Chinese medicine and ingredients, with all their products made in Japan.
Prescriptives - Premium cosmetics brand.
Smashbox - Premium cosmetics brand born from Smashbox Studios; their cosmetics are tried and tested under studio lights and atmosphere. Brand image and products are similar to MAC.
Tom Ford - Luxury cosmetics brand - one lipstick is like, £50.
Tommy Hilfiger - Premium cosmetics and fragrance brand.
Tory Burch - Created in 2013, a premium fragrance and beauty brand.

My thoughts: I knew Estee Lauder own a lot of brands but I never realised how many. It seems they're becoming a cosmetics powerhouse.


Lancome - Premium cosmetics brand.
Giorgio Armani Beauty - Premium cosmetics brand.
Yves Saint Laurent - Premium cosmetics brand.
Biotherm - Mid-range cosmetics brand with a cosmeceutical brand image.
Kiehl's - Mid-range cosmetics brand featuring a focus on natural ingredients.
Ralph Lauren - Premium fragrance and cosmetics brand.
Shu Uemura - Premium Japanese cosmetics brand.
Cacharel - Premium fragrance brand.
Helena Rubinstein - Premium cosmetics brand focused on anti-aging products.
Clarisonic - Premium cosmetics brand most famous for their Clarisonic Cleansing Brush.
Diesel - Premium mens fragrance brand.
Viktor Rolf - Premium fragrance brand with a cute/pretty brand image.
Yue Sai - Premium Chinese cosmetics brand.
Maison Martin Margiela - Premium fragrance brand.
Guy Laroche - Premium cosmetics brand.
Paloma Picasso - Premium cosmetics brand.
L'Oreal Paris - Low-to-mid range cosmetics brand.
Garnier - Low end haircare brand.
Maybelline - Low end cosmetics brand with a young brand image.
Softsheen.Carson - Mid range cosmetics brand tailored to consumers of African descent.
L'Oreal Professional - Mid range haircare brand from L'Oreal Paris.
Kerastase Paris - Mid range haircard brand.
Essie - Low to mid range nailcare brand.
Redken - Premium haircare brand used a lot in salons and spas.
Matrix - Premium haircare brand used a lot in salons and spas.
Pureology - Premium haircare and colour brand.
Shu Uemura: Art of Hair - Premium haircare brand from Shu Uemura.
Mizani - Premium haircard brand tailored to frizzy, curly or kinky hair types.
Carita Paris - Premium cosmetics brand.
Decleor Paris - Premium skincare brand used a lot in salons and spas.
Vichy - Mid to high end cosmetics brand.
La Roche-Posay - Premium skincare brand with a cosmeceutical brand image.
SkinCeuticals - Premium cosmetics brand with a cosmeceutical brand image.
Inneov - Mid to high end dietary supplements brand.
The Body Shop - Mid range cosmetics brand heavily focused on skincare and natural ingredients.
Roger&Gallet - Premium French cosmetics brand.
Sanoflore - Premium cosmetics brand featuring essential oils and suitable for sensitive skins.



Aussie - Mid end haircare brand focused on Australian culture and ingredients.
Avril Lavigne Fragrances - Mid end fragrance brand.
Boss Black Fragrances - Mid to high end fragrance brand.
Boss Orange Fragrance - Mid to high end fragrances brand.
Boss Skincare - Mid to high end skincare brand.
Christina Aguilera Fragrances - Mid end fragrance brand.
Dolce&Gabbana - Premium cosmetics and fragrance brand.
Dunhill Fragrances - Mid end fragrance brand.
Escada - Mid to high end fragrance brand.
Gucci Fragrances - Premium fragrance brand.
Head and Shoulders - Low end haircare brand focused on anti-dandruff products.
Herbal Essences - Low end haircare brand.
HUGO Fragrances - Mid to high end fragrance brand.
Lacoste Fragrances - Mid to high end fragrance brand.
Max Factor - Mid end cosmetics brand.
Nice n' Easy - Low end haircare brand.
Olay - Mid end cosmetics brand formerly known as 'Oil of Olay'.
Old Spice - Mid end mens fragrance brand.
Pantene - Low to mid end haircare brand.
Perfect 10 - Low to mid end haircare and colour brand.
Rochas Fragrances - Mid to high end fragrance brand.
Sassoon (Wella) - Mid end haircare brand used in salons.
Silvikrin - Premium haircare brand used in salons.
Sebastian Professional - Mid end haircare brand.
System Professional (Wella) - Mid end haircare brand.
SK-II - Ultra premium luxury Japanese cosmetics brand endorsed by many Japanese celebrities.
Wella Professional Care & Style & Colour - Mid end haircare brand.

My thoughts: I thought P&G owned more cosmetics companies that this, especially since many of them are fragrance and haircare brands. I am, however, surprised that they own SK-II, since it's rare for a Western company to own an Asian cosmetics brand. However, P&G are one of the most financially successful cosmetics conglomerates with a significant turnover.


Aveeno - Mid end skincare and haircare brand.
Clean & Clear - Low to mid end cosmetics brand primarily for acne-prone and problem skin.
Neutrogena - Mid end cosmetics brand.

My thoughts: I thought Johnson & Johnson owned way more brands than this, but apparently not. They have their own self-titled brand, Johnson & Johnson, which is just skincare/bodycare.



Adidas - Low to mid end fragrance brand.
Astor - Low end cosmetics brand.
Balenciaga - Premium fragrance brand.
Beyonce - Mid end fragrance brand.
Bottega Veneta - Mid to high end fragrance brand.
Calvin Klein Fragrances - Mid to high end fragrance brand.
Celine Dion - Mid end fragrance brand.
Cerruti - Mid to high end fragrance brand.
Chloe - Premium fragrance brand.
Chopard - Premium fragrance brand.
CK One Color - Low to mid end cosmetics brand (a lot of their products can be found in Poundland and bargain bins).
David Beckham Fragrances - Mid end fragrance brand.
Davidoff - Mid end fragrance brand,
Enrique Inglesias - Mid end fragrance brand.
Esprit - Premium fragrance brand,
Guess - Low end fragrance brand.
Halle Berry - Mid to high end fragrance brand.
Jennifer Lopez - Mid to high end fragrance brand.
Jil Sander - Mid end fragrance brand.
Joop! - Low to mid end fragrance brand.
Jovan - Mid end fragrance brand,
Kate Moss - Mid end fragrance brand.
Katy Perry - Mid to high end fragrance brand.
Lady Gaga - Mid end fragrance brand.
Lancaster - Mid end fragrance brand.
Madonna - Mid end fragrance brand.
Manhattan - Low end cosmetics brand, popular in Europe.
Marc Jacobs - Mid to high end fragrance brand.
Miss Sporty - Low end cosmetics brand.
N.Y.C. (New York Colour) - Low end cosmetics brand.
Nautica - Mid end fragrance brand.
Nicole by OPI - Mid end offshoot of OPI nailcare brand.
Nikos - Mid end fragrance brand.
OPI - High end nailcare brand.
Philosophy - High end bodycare brand.
Pierre Cardin - Mid to high end fragrance brand.
Playboy - Low to mid end fragrance and cosmetics brand.
Rimmel - Low to mid end cosmetics brand.
Roberto Cavalli - Mid to high end fragrance brand.
Sally Hansen - Mid end nailcare brand.
Stetson - Mid end fragrance brand.
Tim McGraw - Mid end fragrance brand.
Tjoy - Mid to high end bodycare brand focused on using traditional Chinese medicine ingredients.
Tonino Lamborghini - Mid end fragrance brand.
Vera Wang - Mid to high end fragrance brand with a girly, princessy brand image, similar to Anna Sui.
Vespa - Low to mid end fragrance brand.
Vivienne Westwood - Mid to high end fragrance brand.

I was under the impression that Coty had a much bigger range of brands but it seems they're declining recently. They own a lot of celebrity fragrances and to be honest, that doesn't give me the best impression of them haha. They have managed to keep a couple of premium brands under their belt though, like Vera Wang, Vivienne Westwood and OPI.


Christian Dior - Premium cosmetics brand with an elegant, sophsticated brand image. Endorsed by Natalie Portman (Diorskin) and Charlize Theron (J'Adore).
Guerlain - Premium cosmetics brand.
Givenchy - Premium cosmetics brand.
Kenzo - Premium cosmetics brand most famous for their fragrance 'Flower by Kenzo'.
Benefit - Premium cosmetics brand with a young, fun brand image. Bestselling products include Benetint, High Beam and Erase Paste concealer.
Fresh - Premium cosmetics brand.
Make Up For Ever - Premium cosmetics brand with a professional make-up artist brand image.
Acqua di Parma - Premium fragrance brand.
Loewe - Premium fragrance brand.
Fendi - Premium fragrance brand.
Nude - Premium skincare brand founded in the UK in 2007.

My thoughts: I hadn't really heard much about this company until I started doing research for this article but they have a very high class portfolio of brands.


Almay - Low to mid end cosmetics brand suitable for sensitive skins.
Charlie - Low end fragrance brand, most popular with teenage girls.
Mitchum - Mid end skincare brand, primarily deodorant products.
Ultima II - Premium cosmetics brand.
Revlon - Low to mid end cosmetics brand.

My thoughts: Revlon used to have more brands and divisions of their brand but it seems many have been discontinued or simply transitioned into the Revlon brand and products.


Dove - Low end skincare brand.
Axe/Lynx - Low end mens fragrance brand.
Lux - Low end skincare brand.
Sunsilk - Low to mid end haircare brand.
Pond's - Low end skincare brand most famous for Pond's Cold Cream.
Timotei - Mid end haircare brand.
Radox - Low to mid end bodycare brand.
Vaseline - Low end skincare brand.
Simple - Low end skincare brand suitable for sensitive skins.
Tresemme - Mid end haircare brand.
VO5 - Mid end haircare brand.

My thoughts: Like P&G, I thought Unilever owned more cosmetics brands than this. It seems other cosmetics brands like Estee Lauder and L'Oreal Paris are becoming the cosmetic powerhouses whilst Unilever, Johnson & Johnson and P&G are concentrating on more accessible brands like household and lifestyle.


Shiseido - Premium Japanese cosmetics brand that has broken the Western cosmetics barrier.
Cle de Peau Beaute - Premium cosmetics brand.
Bare Minerals - Premium cosmetics brand.
NARS - Premium cosmetics brand with a professional make-up artist brand image. One of their well known products is the NARS Blush in 'Orgasm'.
Za - Mid end Asian cosmetics brand, hard to find much information about it in the UK.
IPSA - Mid end Asian cosmetics brand.
Ettusais - Mid to high end Asian cosmetics brand.
D'icila - Mid to high end Asian cosmetics brand for mature skin.
Ayura - Mid end Asian cosmetics brand.
Soka Mocka - Premium Asian cosmetics brand with a naturalistic brand image.
Benefique - Premium Asian cosmetics brand.
D Program - Mid end Asian cosmetics brand.
Aupres - Premium Asian cosmetics brand.
Urara - Premium Asian cosmetics brand.
Elixir Superieur - Premium Asian skincare brand for mature skin.
Elixir White - Premium Asian skincare brand focused on whitening products.
Elixir Prior - Premium Asian skincare brand for 'aging gracefully'; reminds me of Lancome's Absolut line.
Aqua Label - Premium Asian skincare brand focused on moisturising products.
Senka - Premium Japanese skincare brand.
Qiora - Premium Asian skincare brand which 'focuses on the relationship between fragrance and skin'. ????
Haku - Premium Asian skincare brand focused on lightening and preventing dark spots.
Revital Granas - Premium Asian skincare brand for mature skin.
The Ginza - Premium Asian skincare brand with a 'cosmeceutical' brand image.
D-Q (Dermal Quotient) - Premium Asian dermatologically developed skincare brand.
Pure&Mild - Asian skincare brand suitable for sensitive skins.
Pure&Mild SOI - Asian skincare brand whose focus is products with no fragrance, colour, alcohol and 'created by a combination of the power of earth and science'.

My thoughts: I was surprised to learn that Shiseido owns Bare Minerals and NARS, and it was interesting to learn about the other premium Asian brands that own that I haven't heard of before.

There are a few brands known in the UK that none of these companies seem to own, i.e. Clarins, Collection 2000, Sleek, etc. It seems these companies are self-run, and in the case of Collection 2000, they are owned by a company called LF Beauty who seem to offer low end cosmetics to consumers.

Having an active interest and previously worked in beauty, I've heard lots of things about cosmetics companies and the brands they own and acquire. I heard from a man selling cheap market stall make-up that Coty was becoming bankrupt and would soon discontinue or sell their cosmetics brands, which was obviously a huge pile of bullshit. I don't know where he got the idea to say that, unless he thought I'd suddenly panic-buy all his cheap Rimmel and Constance Carroll products. >_> I also heard from a beauty counter colleague that ever since L'Oreal owned Urban Decay, I should expect their quality of products to decrease or 'never be the same again'. Again, bullshit. Again with L'Oreal, that ever since they owned Yves Saint Laurent, all their fragrances started to smell the same and decrease in quality, which I disagree with too. Their new fragrance, Black Opium, smells a lot different to their previous Opium fragrances. I also heard that Chanel owns Bourjois and that Bourjois is kind of like the Chanel 'value' range and gets all the products that aren't quite good enough for Chanel. After a quick Google, it seems that it is the other way round, in fact - Bourjois owns Chanel and it has no bearing on either brands products. It makes me feel a bit more positive about Bourjois products; not that I had anything against their products to begin with.

It seems that just because a cosmetics company buys a certain brand does not mean that the brand will then completely change and reflect the other brands the company owns. They bought the brand to expand their hold on the cosmetics world, and whatever the brand is doing right (for example, Urban Decay's famous Naked palettes or Yves Saint Laurent's fragrances), they will continue doing - it wouldn't make sense for the cosmetics company to buy a brand because their products are high quality and popular, for them to then change the products?! I think the only time it matters which company owns which brand is when it's a matter of animal testing - I have no opinion on the matter but for someone who is conscious of brands that test on animals, or companies that condone the testing on animals, might want to watch out which companies are buying and selling brands, since their policies might change.

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