Monday, 10 June 2013

What is Mori Girl?

Hello everyone! I finally got a new laptop! Did I mention that in my last post? I can't remember... /XD But it's the laptop I used to have when I was back home, a sturdy Toshiba Satellite with a CD drive (my last one didn't have one in >_<). A quick factory reset and it is good as new, though may need a new hard only has 70GB, bless it, and I have 35GB of music alone... o_O

Anyway, I thought I'd take a break from beauty reviews to talk about fashion! Yay! I've been getting more into Mori Girl lately, or more specifically, its gloomier older sister, Dark Mori Girl. So I thought I'd put this post together to explain what Mori Girl is, for those who don't know, basic outfits and clothing items, inspiration, etc!

'Mori' means 'forest' in Japanese, so the style translates to 'forest girl'. It's a cute, comfy, casual fashion style based on imagery of forest fairies, farm girls, witches in the forest (good or bad, see Dark Mori!), elves, etc. Think about the style and themes of Sylvanian Families and you've pretty much got it! The style uses lots of layers, light, springy colours and natural fabrics like cotton, wool, fur, lace, leather, etc. Different people take the style down different routes - you might want to look like a forest fairy/sprite whilst the next girl might want to make it more kitschy and cottagey/farm looking.

Colours are quite light and can include white, ivory, pink, pale green, yellow, beige and brown. Clothes are kept comfy, casual and practical to keep in line with the theme. If you lived in the forest or on a farm, would you want to wear a mini skirt and stiletto heels?

As I touched upon before, Mori Girl makes use of layers very well to create a comfy, cute look that can be adjusted to fit in with the varying seasons and temperatures in your country. A basic Mori Girl coordinate might be a flowing, baggy top or camisole dress with a tighter fitting blouse or shirt underneath, a cardigan or shawl and a skirt of your desired length. Mori Girl style skirts can be any length, really; just above knee, knee length, calf or floor length, whichever you feel most comfortable and suits you best! They can be a-line, puffy and gathered, asymmetrical, layered/raggy or just flat and basic shape. Shirts can be anything from blouses to layered shirts, camisoles/babydolls, summery, floral t-shirts, etc. Strappy tops are usually worn with something under them, like a blouse or other shirt. Shoes are usually flat or have chunky heels to keep them practical and can include penny loafers, brogues, moccasins, boots, pumps, mary janes, etc. and can be worn with tights, socks or barefoot - the list goes on! This fashion doesn't have too many rules, unlike Lolita so feel free to experiment, see what you can incorporate that's already in your wardrobe and see what your particular style is!

Dark Mori Girl takes a twist on regular Mori style, using darker colours and items to make a more macabre, melancholy forest girl style. It can look like a dark fairy of the forest, a witch living in a cottage, a mischievous sprite or nymph, etc. As with normal Mori style, take the idea and run with it! The best way to have a good Dark Mori outfit is to look at a normal Mori outfit or clothing item, and simply tone the colours down a bit, make them darker, etc. You don't have to limit yourself to black; Dark Mori Girl often incorporates jewel tones like red, purple, green and blue as well as using grey, white/ivory and brown.

You can also add a gloomy twist to the otherwise optimistic approach of normal Mori Girl - accessories usually take the form of natural things such as leaves, flowers, fruit, fur (real or fake, usually fake), etc. so Dark Mori Girl is great for adding skulls, dead leaves or decaying flowers, sticks and twigs, potions and witchy or alchemic element, etc. Both styles also incorporate antique silver and bronze jewellery/accessories into the fashion as these are usually timeless pieces that can be used in lots of fashions like Lolita, Dolly Kei, Cult Party Kei and others. Think keys, pocketwatches, owls, teapots, etc!

Unlike Lolita or Gyaru, many girls only consider Mori Girl a fashion, not a lifestyle, so it doesn't really have any influence in their literary, music or film tastes. Still, if you'd like to inject a little Mori Girl into your other tastes and hobbies too, to make it seem even more magical and fantastical, read classic books by authors like Jane Eyre and Charlotte Bronte, listen to quirky, fantastical music like Rasputina, Hannah Fury, Collection D'Arnell-Andrea (who I have recently got into and love) and Emilie Autumn's earlier Enchant stuff. I can't really think of any Mori Girl style films except films adapted from classic books (such as Wuthering Heights) and Ginger Snaps. Ginger Snaps is amazing Dark Mori inspiration as it's about two death-obsessed, melancholy sisters that have to get to grips with puberty and becoming a werewolf. Yep, that's right. It's very beautiful, dark and haunting and I pretty much want everything they wear for Dark Mori! I will watch the film again and take some screenshots of their wardrobe for Dark Mori inspiration for y'all as it seems there isn't enough of it around.

Mori Girl is a super cute and casual fashion you can wear everyday, for special occasions or just when you feel like it. I want to wear it in my everyday fashion (that's not to say I want to wear it every day) rather than Lolita or Gyaru, just so I can have a cute, comfy fashion I feel comfortable in and is easy to put together. I went out in Dark Mori Girl today (I wore a blouse, cardigan and black chiffon floor length skirt with black sheep's fur trimmed pumps) and it was nice not to have to worry about whether my bum is showing, if my top is riding up, I'm too cold, etc. I'm not sure whether I suit long skirts yet or not but if I don't, that's not a problem! I can wear cute puffy asymmetrical skirts that go just below my knee, calf length or more Lolita, above the knee length. I have just bought some black rose print stretch jersey fabric I plan on turning into a high waisted tulip skirt style salopette! Anyway, if you have any questions about Mori Girl, feel free to ask! I will put up The 30 Day Mori Girl Challenge soon and answer a few questions on it and in the meantime, I'll leave you with some more pictures and inspiration! Here's a good description of Dark Mori Girl I found on Tumblr also:

“Black forest mori: if a mori girl is a sheep, the black forest girl is the wolf. She and the romantic goth have many interests in common, the metaphysical and the macabre are as fascinating and beautiful a facet of nature as life and light. Rather than letting the “memento mori” idea get them down in the dumps, they allow it to let them appreciate living while respecting death. Humor about both is essential to them and the classicgothic motifs like bats, spiders, spiderwebs and crosses are cute and charming to them. The black forest girl wears lots of black, dark blue, blood red and gray. She would be completely camouflaged in the night."


  1. Thank you, I was wondering what Mori Girl is, even if I knew 'mori' is for the forest. It looks like a very cute and calm style, I like it :)

    1. You're more than welcome! It is, it's very neutral and easy going!

  2. I've known the usual mori girl, but the dark side is new to me! And I gotta say I like it even better than the light mori style.

    1. It's really great, definitely if you're like me and stick to darker colours in your personal style. There's not much inspiration for it at the moment which is a shame but I think there's a rise in popularity for it!