Friday, 3 May 2013

List of Korean Cosmetic Brands

EDITED: 21/09/2016 with new brands!

As you can probably tell, I've been a bit obsessed with Korean cosmetics lately and I thought I'd make a huge list of all the brands I can possibly find on the Internet. Obviously this won't be 100% extensive as there will be odds and ends on websites and eBay shops that I don't know about and I'm sure there will be more brands available IRL in South Korea. I thought this would be useful for any of you needing information on an obscure brand, checking out new brands you haven't heard of before or just being a bit obsessed like I am at the moment! But never fear, I want to do a Japanese cosmetics order soon too so I'll no doubt make a Japanese brand list too!

The list is split into brands owned by large, umbrella companies such as Amore Pacific and categories. Here's a key for easier reading!

♥ Cosmetic brand: Sells both make-up & skincare items, as well as anything like haircare, oral, etc.
♥ Make-up brand: Specialises in make-up but could have a couple of other items too.
♥ Skincare brand: Specialises in skincare, such as cleansers, toners, moisturisers, serums, etc. Again, can have a few make-up items too.
♥ Soap brand: Specialises mainly in soaps, including soap bar-type cleansers.
♥ Oral brands: Toothbrushes, toothpaste, mouthwash, etc.
♥ Haircare: Hair gels, waxes, mousse, shampoo & conditioner, etc.
♥ Feminine hygiene: Sanitary towels (pantyliners) and tampons.

♥ Oriental medicine: Oriental medicine (hanbang) cosmetic brands using medicinal and herbal ingredients.
♥ Herbal: Not necessarily Oriental medicine but uses ingredients such as ginseng, wormwood, skullcap, etc.
♥ Fermented: Brands using mostly fermented ingredients.
♥ Naturalistic: Naturalistic themed brands using natural ingredients, extracts, etc.

♥ [sic] I will also feature some awesome Engrish from brands, mostly from their descriptions on Koreadepart and their brand concepts. So don't worry, I haven't fallen asleep at the keyboard when I break out the bad grammar and non-words.

Each brand will say whether it's low, mid or high end price-wise or somewhere inbetween. Everyone has different views on what they consider to be low, mid or high end prices so use your own judgement when checking out the brands. Also seemingly low or mid end brands may try their luck with a 'premium' line of $40-$50 products. Okay, let's get going!

Press Control+F to search for a brand, keyword, etc. rather than scroll all the way through.

Established in 1945, Amore Pacific is the leading cosmetic company in South Korea with 1.5 trillion in sales by 2008. Their low-mid end brands can be found in 'Aritaum', a South Korean department-type store.

♥ Amore Pacific Cosmetics: High end cosmetics brand.
♥ Sulwhasoo: The original Oriental medicine skincare brand, high end prices. 'Sulwhasoo' means 'snow flower' in Korean. The best selling Korean cosmetic brand in history, supposedly a Sulwhasoo product sells every 20 seconds. Bestseller: First Care Serum.
♥ Hera: Mid to high end cosmetic brand, named after the Greek goddess Hera. Hera was Amore Pacific's first ever cosmetic brand. Kim Tae-Hee is the brand model.
♥ Lirikos: High end French inspired brand specialising in marine ingredients such as deep sea water, marine collagen, etc. Also known as La Mer.
♥Hyosiah/Hyosia: Mid end Oriental medicine cosmetic brand that boasts their 3000 year old secret/knowledge of Asian fermented beans.
♥ Verite: Mid end cosmetic brand.
♥ Laneige: Mid end cosmetic brand, 'Laneige' means 'snow of nature' in French. Target market: 20s-30s.
♥ IOPE: High end cosmetic brand, supposedly the first cosmeceutical brand, fusing science and cosmetic knowledge. Launched in 1996.
♥ Mamonde: Mid end cosmetic brand.
♥ Hannule/Hanyul: Mid to high end Oriental medicine skincare brand.
♥ TeenClear: Low end hypoallergenic brand for troubled/sensitive teen skin.
♥ Primera: Low to mid end cosmetic brand.
♥ Lolita Lempicka: Mid end fragrance brand bought by Amore Pacific. Dark, cutesy aesthetic similar to Holika Holika.
♥ Odyssey: Mid end men's skincare brand. South Korea has the largest men's cosmetics market in the world.
♥ Mirepa/Miraepa: Mid end men's skincare brand.
♥ Innisfree: Low end naturalistic brand specialising in ingredients from Jeju Island, an island off the coast of South Korea.
♥ Etude House: Immensely popular low end cosmetic brand with a cutest, princess aesthetic. The staff even call you 'prince' and 'princess' in their brick-and-mortar stores. No. 1 best selling brand in Korea at the moment. 2NE1 are the brand models/endorsers right now. Japanese make-up artist IKKO introduced them in Japan. Target market: Teens-20s. Bestsellers: Moistfull Collagen and A.C Clinic lines.
♥ Espoir: Mid end make-up brand.
♥ Mise-en-Scene: Mid end haircare brand.
♥ Ryeo/Ryoe: Mid end Oriental medicine haircare brand.
♥ Illi: Low to mid end ($11-ish?) herbal medicine body care brand (body lotions, butters, etc.)
♥ Happy Bath: Low end bath & skincare brand.
♥ Dantrol: Mid end haircare brand. Bestsellers: Anti-dandruff shampoo.
♥ Median: Low end oral brand.
♥ Songyeum: Low end Oriental medicine oral brand.
♥ Aritaum: Low end cosmetics brand with a department cosmetics store of the same name.

LG is a Korean company specialising in electronics, as many of you know but it also has a large cosmetics brand market in South Korea.

♥ Isa Knox: High end cosmetic brand; 'isa' means 'elegant and beautiful' in Europe's common name [sic] and 'knox' means 'night' in Roman.
♥ The History of Whoo: High end Oriental medicine cosmetic brand to compete with Amore Pacific's Sulwhasoo.
♥ Lacvert: Mid end cosmetic brand; 'lac' means 'lake' in French and 'vert' means 'green'. The brand model is Kim Yeon-Ah and from 2011, Seoung Yoo-Ri. Target market: 20s-40s.
♥ LG Care: LG's main cosmetic brand, low end prices.
♥ O HUI: High end cosmetic brand, their brand concept is 'when nature and science meet'. Target market: 30s-50s. Bestsellers: Original Energy 100 and Intensive Sunblock Cake lines.
♥ Sooryehan: High end Oriental medicine cosmetic brand to compete with Amore Pacific's Hannule.
♥ SU:M37: High end fermented cosmetics brand. Bestseller: SU:M Secret Programming Essence.
♥ VDL: Low end make-up brand.
♥ Cathy Cat: Mid end make-up brand channelling a chic, New York aesthetic
♥ MULE: Mid to high end make-up brand created by Jung Saem Mool, a Korean make-up artist.
♥ Belif: Mid end skincare brand for troubled/sensitive teen skin.
♥ Beyond: Mid end naturalistic cosmetic brand.
♥ Vonin: Mid end men's cosmetic brand.
♥ The Face Shop: Low end naturalistic cosmetic brand featuring ingredients like flowers, fruit, vegetables, grain, etc. Opened its first store in 2003 and had more than 500 stores worldwide by 2005. It branched out to Japan in 2006, introduced by Japanese make-up artist IKKO. It endorses popular Korean singers and idols.
♥ Carezone: Mid to high end skincare brand for troubled/sensitive skin. Uses 'Lipozone' and deep sea water for soothing products [sic].
♥ VOV: Low end cosmetic brand acquired in 2011.
♥ Re-en: Mid end Oriental medicine haircare brand to rival Amore Pacific's Ryeo.

Established in 1988, their brand motto is 'Art through nature'. They use natural products and extracts and have 199 patents (probably more now) from ingredients they use. Coreana is in the Top 30 cosmetic companies in the world.

♥ Bichigain: Mid to high end Oriental medicine skincare brand specialising in ingredients such as 'ganoderma lucidum', chilhwa water, birch tree sap ('bichigain' in Korean) and 10 year old wild ginseng.
♥ Biodefense: High end cosmetic brand split into two sub-brands: BIO+DEFENSE for troubled/sensitive skin and BIO-SYSTEM for environmental protection.
♥ Coreana Cosmetics: Mid to high end cosmetic brand that won 'Best selling cosmetics' for 22 years running.
♥ Edgefit: High end make-up brand with a cutesy, pink aesthetic similar to Etude House. Their 'Heart Filler Face Cream' is their bestseller and marketed as giving you a more toned, smaller and more attractive face (those South Koreans and their tiny face fetish...).
♥ Locomotion: Mid end men's cosmetic brand using 'phytoncide content from forest freshness' [sic].
♥ Noni Sangji: High end cosmetic brand featuring extracts from the noni fruit and sanji tree branch extract.
♥ Senite: Mid end cosmetic brand. Bestseller: Polynesian Intensive Cream, nicknamed 'mochi skin cream' in Japan.
♥ Ten Seconds: Mid end make-up brand with a chic, pro make-up artist feel. Their brand concept is being able to change your look in 10 seconds, just like a catwalk model. Bestsellers: Sheer Lip Stain and Waterproof 3-in-1 Eyeliner.
♥ Essential Extra: Mid end cosmetic brand specialising in essential oil ingredients.
♥ Nokdu: Mid end cosmetic brand primarily using mung beans (nokdu) in their items.
♥ Zain: Mid end cosmetic brand featuring Magnolia flower extract, Longan fruit extract and 'cheonjungkibodan', a mixture of 7 different herbal medicines.
♥ Entia Global: Low to mid end cosmetic brand specialising in fruit, flower, plant extracts, etc. Target market: 20s.
♥ Colourplay: Mid end make-up brand.
♥ Lavida: High end fermentation cosmetic brand.
♥ Bi Hui Gai In: Mid to high end Oriental medicine brand.

Make-up Brands 

♥ 3CE: Mid end make-up brand launched in 2009 by STYLENANDA (leading Korean fashion business). 3CE stands for '3 Concert Eyes' and specialises in natural make-up using pink, orange and beige. One of their most well-known products is the 3CE Lipnicure, a long lasting matte liquid lipstick.
♥ Aery Jo: Mid end make-up brand.
♥ Ani Place: Low end make-up brand.
♥ BBIA: A low end make-up brand that stands for 'Blooming Beauty in Online Ocean' (no, that acronym doesn't make sense to me either...). Their representative item, 'BBIA Eye Liner 3 Set' is popular because of its reasonable price and excellent quality.
♥ Bare blanc: Mid end make-up brand that has an elegant yet fun aesthetic. Their brand tagline is 'If you are trying to steal his heart, try Bare blanc femme fatale makeup... Try 100% definite weapon for stealing his heart by becoming a bareblanc cutie crew'. which is quite cute and fun haha!
♥ Banila Co.: Mid end make-up brand established 2006. It has a very Benefit style funky asethetic to it. Target market: 20s-30s.
♥ BEAUTY PEOPLE: Low end make-up brand with a cute and colourful aesthetic. The brand specialises in products made with 'the research of professional make-up artists and the know-how of experts.'
♥ Clio: Low to mid en make-up brand, high quality drugstore level (think Max Factor). 'Clio' means 'praise' in Greek. Bestseller: Kill Black Waterproof Brush Liner.
♥ Cosam: Low to mid end nail art brand, $5-ish for pretty nail stickers and 3D elements. Their items are unique to them, not just resold from eBay.
♥ Clamue: Low to mid end make-up brand with a very pretty aesthetic. Doesn't seem to have many products on Koreadepart.
♥ Chosungah: High end make-up brand from Korean make-up artist Cho Sung-Ah. Brand concept: 'With our 22 years of experience, we can make you look like you're just 22!'
♥ Escada: Mid end make-up brand.
♥ Hope Girl: Low to mid end make-up brand that is exported to 18 countries worldwide. They have a heart and leopard print aesthetic throughout their products.
♥ Han Kyeong Hee: Mid to high make-up brand that sells their products in sets mostly (on Koreadepart) with refills widely available.
♥ Kemuel: Mid end make-up brand. Brand concept: Kemuel's temptation - the reason why I glow! Kemuel is like an angel close to you that will give you love and shine.' [sic].
♥ Peripera: Low to mid end make-up brand with a cute aesthetic.
♥ Jadilla J: Mid end make-up brand with the concept 'like a make-up artist's touch for everyone' [sic].
♥ Cosline Prielry: Low to mid end make-up brand.
♥ Scandal: Mid end make-up brand.

Skincare Brands 

♥ A.C. Care: Mid end skincare brand for troubled/sensitive skin.
♥ A:TURE: Mid end brand that doesn't contain synthetic ingredients such as parabens, dyes, surfactants, etc.
♥ Beauty Credit: Low end skincare brand (plus some make-up items), drugstore style.
♥ CNP: Mid end skincare brand.
♥ Bycream: Low end skincare brand launched by Choi Ji Won. It specialises in selling face creams (who knew?) and has 63 different types consisting of 3 different textures and 3 special prescriptions for 7 specific skin troubles. They even have an interactive skin test to recommend the right products for you.
♥ Dermal: Low end sheet mask brand that sells various sheet masks for $5 for 10pc but has recently started branching out into other mid end skincare items.
♥ Ja Seng Su: Low end sheet mask brand. 'Ja seng su' means 'beauty born by itself' in Korean.
♥ Jayeonmaeul: Low to mid end organic pack mask (cream type) brand.
♥ Leaders Clinic: Mid end sheet mask brand.
♥ Mediheal: Low end sheet mask brand for troubled/sensitive skin.
♥ MJ Care: Low end eco-friendly sheet mask brand but Koreadepart only sell one mixed bundle of their masks. Kocomall sell more HERE.
♥ Point: Low end skincare brand specialising in cleansing products and organic, raw ingredients.
♥ CJ Lion: Low end skincare brand established in 2004.
♥ Songwol: Low end terry towel brand.
♥ Green Wonil: Mid end skincare and oral brand.
♥ Dr. MJ: Mid to high end skincare brand produced by BRTC.
♥ Foodaholic: Mid end sheet mask brand.
♥ Aromatica: Mid end organic skincare & aromatherapy brand, awarded 'Champion' status by EWG for their use of only the safest and best quality ingredients. ECOCERT certified.
♥ Be The Skin: Mid end herbal skincare brand.
♥ Caolion: Low to mid end naturalistic skincare brand.
♥ Miracosmetic: Low end essential oil skincare brand.
♥ Zamian/Jamian: Mid end skincare brand. Bestseller: Gold Cacao Pack Mask.
Benton: Mid-end skincare brand, name takes inspiration from 'The Curious Case of Benjamin Button'. Bestsellers include Snail Bee High Content Essence and Steam Cream.
COSRX: Mid-end skincare brand. Bestsellers including Advanced Snail 96 Mucin Power Essence, Low PH Good Morning Gel Cleanser and Ultimate Nourishing Rice Overnight Spa Mask.
Tosowoong: Mid-end skincare brand. Bestsellers include Propolis Sparkle Ampoule.
Scinic: Mid-end brand featuring plant components and extracts. Bestsellers include Honey All in One Ampoule and Snail All in One Ampoule.

Cosmetic Brands 

♥ AHC: Mid to high end skincare and make-up solutions.
♥ April Skin: Mid end natural/hypoallergenic make-up and skincare brand.
♥ Assoter: Mid end cosmetics brand to 'make women's transparent skin, bountiful hair and beautiful body line stand out beautifully.' "Assoter" means 'attract' in French, apparently.
♥ Atopalm: Mid end cosmetic brand for troubled/sensitive skin.
♥ Apieu: Low end cosmetic brand that means 'first' in English (what?!) and 'basic' in French. Target market: 20s.
♥ BRTC: Mid to high end naturalistic cosmetic brand specialising in flower and plant extract ingredients. Supposedly good for sensitive skin because of their all natural, soothing ingredients.
♥ Charm Zone: Mid end cosmetic brand.
♥ COOGI: Mid to high end cosmetic brand.
♥ Danahan: Mid to high end Oriental medicine cosmetic brand. Bestseller: Red Clay Cleansing Cream.
♥ Dr. Jart+: Mid to high end cosmetic brand.
♥ Donginbi: High end organic cosmetic brand featuring 6 year old red ginseng and herbal ingredients.
♥ Dr. Pharm: Low to mid end cosmeceutical brand infusing science with skincare. All or most products featuring Syn-ake extract, a synthetic snake venom-like ingredient for whitening and anti-wrinkle with a similar structure to snail mucin.
♥ Enprani: Mid end cosmetic brand launched in 2000. Chosen as a finalist of 'New York Festival', the world's biggest commercial contest.
♥ Elicina: Mid end brand specialising in Chilean snail mucin ingredients. All items seem to be discontinued by Koreadepart at the moment.
♥ Elisha Coy: Mid end cosmetic brand.
♥ Hanskin: Mid end cosmetic brand that Yoon Son-Ha, their brand model, made their BB creams immensely popular, so much so over half their sales were BB cream.
♥ Goeunsenag: High end cosmetic brand.
♥ Gaeam Food: Mid end cosmetic brand with their bestselling item Bamboo Salt, an item with a multitude of uses (add it into face wash, body scrub, etc.) that has been featured  30 times on TV and 60 times in newspapers. It is expanding to Japan, US, Hong Kong, Canada and more.
♥ It's Skin: Low end cosmetic brand created by a dermatologist of Seoul University. Bestseller: Snail Mucus Extract line.
♥ IPKN: Mid end cosmetic brand. IPKN stands for 'Independant Professional Korean New Yorker' [sic].
♥ Imselene: Low end cosmetic brand specialising in extra virgin olive oil as their main ingredient.
♥ IASO: Mid end cosmetic brand with the brand concept 'You don't have to be perfect. Environmental stress threatens the skin more these days.' [sic].
♥ isoi: High end organic & naturalistic cosmetic brand.
♥ Jaminkyung: Low to mid end cosmetic brand with the brand concept 'Doing well-bing' [sic]. Bestseller: Crema Caracol Original Snail Cream.
♥ Kwailnara/Gwailnara: Low end naturalistic cosmetic brand.
♥ Lotree: Mid end cosmetic brand with a pretty purple butterfly aesthetic. Target market: 20s.
♥ Lioele: Low to mid end cosmetic brand with a cute, princessy aesthetic that won CGMP (whatever that is) in 2006.
♥ Llang: Mid end cosmetic brand specialising in 6 year old red ginseng.
♥ Lalavesi: Mid end cosmetic brand with a funky pop art-style aesthetic.
♥ Missha: Low to mid end cosmetic brand that started on a woman's portal website '', it opened its first store in Seoul, 2003 and its first Japanese store in 2005. It has since expanded to New York, Hong Kong, Australia, Singapore, Thailand, China and other countries. Bestseller: Red Perfect Cover BB Cream.
♥ Mizon: Mid end cosmetic brand. Bestsellers: Watermax Aqua Gel Cream and Snail Essence line.
♥ Nature Republic: Low end naturalistic cosmetic brand featuring ingredients such as hibiscus flower, aloe vera, 'tree from Souther France' [sic]. Bestseller: Aloe Vera 92% Soothing Gel Cream.
♥ Neogen: Mid end cosmetic brand.
♥ Organia: Low end organic naturalistic cosmetic brand specialising in ingredients such as shea butter, olive oil, etc.
♥ Ponds: Low end cosmetic brand, not sure if it's the regular Ponds brand or a Korean equivalent.
♥ Re:NK: Low end cosmetic brand but all their items are discontinued on Koreadepart at the moment.
♥ Rosee: Mid end cosmetic brand specialising in aloe vera products.
♥ Sanshim/Sansam: High end Oriental medicine cosmetic brand featuring 110 year old Sansam and 'special technology' [sic].
♥ SipJangSaeng: Low end cosmetic brand featuring 110 year old wild ginseng but all their items are discontinued on Koreadepart at the moment.
♥ Skinfood: Low to mid end naturalistic cosmetic brand featuring food as their main ingredients such as rice, milk, avocado, tomato, etc. Bestsellers: Black Sugar Wash-Off Mask and the Peach Sake line.
♥ Skin79: Mid end cosmetic brand famous for their BB creams. Bestseller: Hot Pink BB Cream.
♥ Secret Key: Low end cosmetic brand featuring snail mucin and syn-ake extracts. Bestsellers: Snail & EGF Repairing Cream and Syn-ake Anti-Wrinkle & Whitening Cream.
♥ Skincure: Mid end naturalistic cosmetic brand, like a more expensive, lesser known Skinfood. Features ingredients from Jeju Island as well as Sandawha, Noste, Stemcello and Daunbee, whatever the hell they are.
♥ SCINIC: Mid end cosmetic brand but all items are discontinued on Koreadepart at the moment.
♥ So Natural: Mid end cosmetic brand with a naturalistic but pretty aesthetic. Koreadepart have a weird, bulk purchase thing going on with So Natural at the moment, like $120 for a 12pc skincare set, 3pc toner, etc.
♥ Skylake: Mid end herbal cosmetic brand featuring ingredients like mulberry, skullcap, wormwood, etc.
♥ Songak: Mid end cosmetic brand, seemingly unisex. Yet again, a weird bulk purchase thing going on at Koreadepart like $100 for a 6pc set, $30 for 3pc soap, etc.
♥ Serazena: Mid to high end cosmetic brand with Western philosphies and ingredients, such as 'nanotechnology of bio-collagen' and plant stem cells.
♥ Tony Moly: Low end cosmetic brand. 'Tony' means 'a lovely appearance' in English (No, it doesn't!) and 'moly' means 'flourishing' in Japanese. Bestseller: Cat Chu Wink line.
♥ The Saem: Low end cosmetic line meaning 'the spring water (saem) of beauty' launched in 2010. Their brand model is Lee Seung-Gi, a popular actor/singer in Korea and Japan. Bestseller: Black Pearl O2 Bubble Mask.
♥ too cool for school: Low to mid end cosmetic brand with a cute, quirky aesthetic. Bestsellers: Lunch Box and Pudding Aqua Shaking BB creams.
♥ Tears: Low to mid end cosmetic brand with only two products available at the moment on Koreadepart.
♥ Yadah: Low to mid end naturalistic cosmetic brand.
♥ Y.E.T.: Low end cosmetic brand with a cute, funky aesthetic. Y.E.T. stands for 'Yes! Enjoy Time!'. Y.E.T. is the result of 20 years of cosmetics know-how collaboration with B&B Korea and MOU.
♥ Zeniswell: Mid end eco-friendly cosmetic brand.
♥ Enature: Mid end cosmetic brand featuring 'plant growth cell extracts' [sic].
♥ ESMEDIC: Mid end cosmetic brand for troubled/sensitive skin.
♥ OGANIC: Mid end organic cosmetic brand.
♥ Kelly Water: Mid to high end naturalistic cosmetic brand.
♥ Ameli: Mid end cosmetic brand.
♥ Holika Holika: Low end cosmetic brand launched by Enprani with a dark, cutesy witch aesthetic. 'Holika Holika' is a magic spell to make you more beautiful. It finds hidden beauty in you that you didn't know you had [sic]. Bestsellers: Magic Wand Mascara and Egg Shop line.
♥ L'Egere: Mid end cosmetic brand.
♥ Kameria: Low to mid end cosmetic brand.
♥ Sua Young: Mid to high end cosmetic brand used by luxury spas and dermatologists.
♥ Puretem: Mid end organic cosmetic brand specialising in aloe vera ingredients.
♥ Bornskin: Low end cosmetic brand.
♥ Mora Savina: Mid to high end cosmetic brand.
♥ Lisange: High end cosmetic brand originally launched by Joycos but split from them in 2006.
♥ Rita Rove W: Mid end cosmetic brand with a pretty purple and silver aesthetic.
♥ A3F[ON]: Mid end cosmetic brand.
♥ Yuhwayeon Jinhyo: High end Oriental medicine brand.
Urban Doll: Mid end cosmetics brand specialising in BB and CC cream.

Bathing & Soap Brands 

♥ Mukunghwa: Low end soap brand.
♥ Chamtowon: Mid end soap brand.
♥ On The Body: Low end soap brand.
♥ OLSKIN: Mid to high end soap brand.
♥ JIMIL: Mid end soap brand.
♥ Seannuri: Mid end soap brand.
♥ Say: Low end bathing/soap brand.
♥ Dongsan C&G: Low end soap brand.
♥ Nandamo: High end soap/skincare brand.
♥ Hansamin: Low end soap brand featuring wild red ginseng ingredient.
♥ Hwangtomiso: Low end soap brand.

Haircare Brands 

♥ Dengimori: Mid to high end Oriental medicine haircare brand.
♥ Esthaar: Mid to high end haircare brand specialising in fermented ingredients but all their items seem to be discontinued on Koreadepart.
♥ Gatsby: Low to mid end haircare brand specialising in hair gel.
♥ KeraSys: Mid end hair care brand with premium Oriental herbal medicine lines
♥ Somang: Mid end haircare and skincare brand with hair gels & waxes endorsed by PSY.

Oral Brands 

♥ Aekyong/Aekyung: Low to mid end oral brand ($8 for toothpaste?).
♥ Niche: Low end oral brand.

♥ Feminine Hygiene Brands 

♥ Bodyfit: Low end feminine hygiene brand.
♥ Yegimiyin: Low end feminine hygiene brand featuring herbal ingredients.
♥ Whisper: Low end feminine hygiene brand.
♥ Goodfeel: Low end feminine hygiene brand.
♥ Hanbi: Low end feminine hygiene brand.
♥ White: Low end feminine hygiene brand.
♥ Lilian/Bogam/Lilian Bogam: Low end feminine hygiene brand.

...Are there even any mid or high end feminine hygiene brands? Who would buy them?



  1. thanks for sharing..

    1. You're welcome, I'll check out your blog soon! <3

  2. This was very interesting! I have a penpal in South Korea and she sent me some testers, so it was interesting to read about the brands! ^^ But I'm not sure about one tester's brand, because the name is written in Korean... D:

    1. Wow, that's so cool! I know, even some well known brands like Jaminkyung and Sulwhasoo's names are in Korean and I can't read them either. T_T Maybe take a photo of the samples and post a pic? :)

  3. Super neat, thanks for taking the time to write this up! I learned some interesting info :D

    1. Yay, you're welcome! I'm glad, I learned a lot too! <3

  4. Wow, thanks so much for taking the time to write this list, it's gonna be super useful! There are so many brands I haven't heard about before!

    1. You're welcome, it was fun! I know, there are a lot more brands I'd like to try out now, like Aery Jo, The Saem and and Colorplay!

  5. I use Isa Knox and I never knew it was an LG brand. Thank you so much for taking the time to put up such an (and yet again) informative post! I'm going to have to browse the rest of your blog!

    1. Ah, thanks so much! Yes, there are a few brands I was surprised to hear they were part of larger companies. I also learned more about a lot more brands! Thanks again! <3

  6. This comment has been removed by a blog administrator.

  7. Wow. This is a very useful information for people who want to further know Korean skin care and cosmetic brands. Thank you so much!

    1. You're very welcome! It was really fun putting all the information together, I learned a lot about brands I never knew about.

  8. Great list, especially with the information about parent companies! Thanks so much for sharing. :) Can't wait to see your Japanese cosmetic brands list soon! <3

    1. Thank you so much! I am slowly doing the Japanese one - it's actually turning into an international list as I'm checking out all the brands has to offer and there's a lot of interesting international brands that look great!

  9. Hai.. Thank you for your list. Because I just try to find Korean cosmetic especially for skin care. Maybe you can give advice which brand the best one. I wonder about sulwhasoo, lirikos, o Hui,iope, and Hera. Thank you for sharing.

    1. Hi there! You're very welcome, I hope you enjoy the list! I would definitely recommend all the brands you said - Sulwhasoo and The History of Whoo are supposed to be very good. O Hui, Hera, IOPE and Bichigain are also recommended! I hope this helps!

  10. This is great, thanks! Though missing the Kerasys hair brand, love them

    1. You're very welcome! Ooh, another brand, you say? I'd be more than happy to add them to the list, I'll give them a quick Google now!

  11. Thank you Laura for this very thorough list! I am an American living in Australia who has also become a bit obsessed with Asian cosmetics, especially Korean. My trips to Sydney are structured around visits to the cosmetics shops. :) Brands I'm keen on include Missha, The Face Shop, and Innisfree, although I am really attracted by some of Mizon's products. I am not as young or cute as you, just a married lady of 40 who has been a beauty junkie her whole life. LOL

    Thanks for the beauty põrn, going to waste a heap of money on Ebay now. ;)

    1. Thank you so much Sasha! Yes, when I first discovered Asian cosmetics, I added pages to my wishlist and checked out reviews obsessively, haha! Now whenever I smell the first few products I bought, it makes me really nostalgic and I remember the excited feeling I had when I first bought them!

      I really love Missha, The Face Shop and Innisfree and I've heard good things about Mizon too! I'm flattered by the 'cute' remark but I'm sure you are just as lovely! <3 Thank you so much for your comment, I wish you the best of luck in your Asian cosmetic ventures! I hope to read your comments again!

  12. Nice Post!! Very helpful~

  13. wow i love this post! it's really informative <3

    1. You're very welcome dear! Thank you for reading and commenting! <3

  14. thanks for sharing. you helped me a lot for knowing korean brand cosmetic... love your blogs! <3~

  15. wow. very informative list indeed! i am on a hunt for some korean skincare and only knew few brands but thanks to you now i know a lot more brands.
    i'm 20 and trying to find the right skincare, do you think high end brands from amore pacific would be suitable for early 20s?
    more specifically the brand history of whoo?

    1. Hi there! So sorry for the late reply! I think History of Whoo and the higher end brands will be fine for your early 20s skin! It is never too late to use good products and from what I can tell, History of Whoo use really lovely ingredients that will help keep your skin plump, firm, hydrated and smooth! So good luck, I think they will work for you!

  16. hi laura!
    ıam also curious about sulwhasoo.but I read it somewhere that it ıs for the middle aged.they also the same for İope..what is your opinion?thanks in advance..

    1. Hi there! I think Sulwhasoo is a pretty good brand - just because it is marketed towards more middle aged women, I think it can work just fine for early 20s and upwards! Like I said about The History of Whoo above, their products contain good ingredients for more mature skin but using them early on should help with firming, hydration, smoothness and plumpness and keep you looking young for a long time!

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  18. hi, may i know the meaning of Low End / Mid End and High End product mean?

    1. They are in terms of price! Low end cosmetics have cheap prices. Mid end cosmetics have a mid price range. High end cosmetics have a high or very high price. All low, mid and high end cosmetics can be of good or poor quality, it's all about experimenting and trying different products. Some low end, cheap products may be better than mid or high end products! Also the prices depend on your country's economic currency ranges. For example, low end prices for the UK are from £1-£10. Mid end prices are £11-£30. High end prices are £31 and upwards. Some low end UK brands include Natural Collection by Boots, Miss Sporty, Barry M, Maybelline, Rimmel and most 'self-service' cosmetic stands you find in drugstores or pharmacies. Mid end brands popular in the UK include Clinique, Liz Earle, Makeup Forever, Max Factor, No. 7, L'Oreal and Bumble & Bumble. High end brands in the UK include Chanel, Dior, Lancome, Estee Lauder and Elizabeth Arden. What are some low end, mid end and high end brands in your country? ^_^

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    1. Hi Diki! Thanks so much! Sorry for the late reply >_< Yes, Innisfree items are usually very good, have you seen that they have a global website now?! :D Etude House and Skinfood items are really good too, I love Etude House make-up, I haven't tried the skincare yet but I want to try the Moistfull Collagen line. Skinfood skincare seems really good, the Black Bean lipliner and Gold Kiwi suncream I have are really good!

  20. Thank you for such a comprehensive, detailed listing of all Korean brands. Thanks to Memebox, Korean brands have become an obsession with me. I had tested some Sulwhasoo products on a recent holiday to Hong Kong but was blown away by their prices :(

    Glad to have found your blog and this list :)

    1. Hi Dollie! You're very welcome, I'm glad you enjoyed the post. Yes, Memebox has given a lot of awareness to Korean brands! Especially to people who have not tried Korean beauty before. It's a nice introduction, especially with the subscription box layout. I'm really sad they are not doing international shipping any more, even though I never bought a box (I prefer to pick and choose my own products).

  21. This list is grouped by 3 big companies: Amore Pacific, LG Cosmetics and Coreana, right?
    Ex: Holika Holika and Banila co are belong to Coreana, aren't they?

    1. Yes, they are grouped by the larger companies. Then I just list independant brands or brands owned by small companies that do not own many brands. Last time I checked, Holika Holika was owned/launched by Enprani but I have not updated this list for a while now! >_< And I thought Banila Co was independently owned but again, I have not checked for a while!

    2. thanks your clear explanation! I got it

  22. Thanks for such a detailed information! Hope to see the Japanese listing too...x

    1. You're very welcome! I'll try and get the Japanese list out soon!

  23. I love your post so much. But could you tell me,which brand is most suitable for mature skin (in their early 60)?and which one is more suitable in my late 20? I need to grab domething for mom and me.
    Thanks so much before

    1. Hmm, for late 20s, I'd recommend Etude House, Holika Holika, It's Skin, The Face Shop, Tony Moly, Innisfree, Skinfood and Nature Republic. For 60s, I'd recommend Sulwhasoo, The History of Whoo, Missha, Isa Knox, O Hui, Mizon and Caolion! I hope this helps~! <3

  24. Wow so much info here. But why was Re:NK a low end cosmetic brand and was discontinued too? Hmm,but currently theur business is very good and successful now expanding to Singapore. Their model Ko hyunjung also brings in business. Re:NK target audience is for which age group btw? Thanks alot

  25. Hello, I really like your post, it's really great for me. Hmm, could you recommend me which brand is most suitable for early 20? Thank you

    1. Hi! Thank you so much! I am in my early 20s now, and I currently use It's Skin, Tony Moly, Secret Key, Skinfood and Etude House! I highly recommend them as they are not too heavy and are a reasonable price! :)

  26. great info! what would you recommend for a 67-year old woman living in Honolulu?

    1. Sulwhasoo or History of Whoo is supposed to be amazing for maturer skin! A slightly more frugal brand is Missha, they do the Time Revolution First Essence which is comparable to SKII's essence, and their Night Time Ampoule is supposed to be great too! Thank you for your comment! :)

  27. Thanks for your great info <3 You missed Benton and also CosRX brands. This two brands also have a lot of good products :D

    1. Oh and also, you said that Lirikos also known as La Mer, no, inspired by La Mer yes, but it's not the same brands :D

    2. Thank you! Yes, there are many new brands I need to add to this list now! I will correct Lirikos too!

  28. How about Catchy Doll and About ME.. I hear it's also new korea brands... Many brands come up..

    1. That's great, thanks so much for the help! I'll add them to the list!

  29. Wow, this is a great resource thanks for doing this. I hope you never take it down!

    1. Don't worry, unless something unfortunate happens, I won't take it down! Glad you enjoy the post!

  30. as an american some of these can't be found on ebay or amazon or their own website. is there a way to find which of these have their own u.s. sites? i have found that lioele, nature republic, missha, inissfree, etude house have their own. some brands such as skin79's website are perpetually broken/not updated since christmas(benton). and some i can't even there a list where you break down as americans what are available? i want to use this but it's too big and confusign.

    also because some brands you list as makeup actually carry skincare too.

    1. Unfortunately I don't know which Korean brands stock the US or not...Sephora and TJ Maxx sometimes stocks some Korean brands! Other than that, eBay and Amazon are your best bet. If they're not available in the US, your only other option is ordering from Korea, sorry!

    2. thanks for the heads up. i really appreciate the list. it's just really confusing as an american. i buy japanese and chinese clothes all the i'm used to shopping services, translating websites and all's just search piece by piece online is kinda hard with all the mish mash of some skincare is under the makeup section some isn't and then some aren't even on amazon/ebay either. thanks for respoding though.

  31. Which is better nature republic or thefaceshop or innisfree? I have sensitive skin and love nature ingredients product

    1. Everybody's skin is different, so some people may like Nature Republic better, some may like The Face Shop or some may prefer Innisfree. I would say try a product from each brand, that fits your skin type, and see what you prefer. You may prefer different products from each different brand, and they may work really well together, so don't exclude any brands or try to find one that works better than others, because it may not exist. :)

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